拡大を狙わないsmall business

以下は大雑把な英語版です。
知ってる内容を英語ルートで理解。

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Gerberのsmall business　～拡大ファースト。将来の青写真が不可欠。クローズアップ現代のsmall business ～職人技ファースト。businessは現状維持。今社会的追い風がある。

Recently, I watched a TV show called Close-up Gendai. The show said that many small businesses are starting in Japan, and they are doing well.

The show explained a few reasons why small businesses are popular now. Small businesses are easy to start because they are small in size. You can use a special skill you have, and you don’t need a lot of money or space to begin. Since you are the boss, you can pay yourself as little or as much as you want! Small businesses cost less money than big businesses where you have to worry more about money.

Normally, people think being small is bad for a business. But these small businesses are using their small size in a good way. They are not trying to get bigger. The small business owners say they are happy if they can just stay in business and not fail.
At first, I thought this sounded like giving up. Don’t they want to be very successful? Don’t they have big dreams?

But maybe they do have big dreams, just in a different way. They want to be excellent at their special craft or skill, not excellent at business itself. For example, they may want to bake the most delicious pizza, or make the most beautiful tiny dolls, or give the best legal advice. They care more about mastering their craft than about making a lot of money.

This idea of focusing deeply on your craft is not new in Japan. Japanese people have long appreciated very fine craftsmanship in small arts like pottery, calligraphy, flower arranging and tea ceremony items. Even good manners are seen as a craft to perfect carefully. Athletes are praised for their polite behavior as much as their athletic skills.

I hope Japanese people will continue to pursue this tendency of intense focus and concentration on mastering their crafts. Even if it may sometimes seem obsessive, it can lead to meaningful work.

Jiro（今村二朗）

私立学校に英語教師として勤務中、40代半ばに差し掛かったころ、荒れたクラスを立て直す策として、生徒に公言して英検1級に挑戦することを思い立つ。同様の挑戦を繰り返し、退職までに英検一級（検定連合会長賞）、TOEIC満点、国連英検SA級、フランス語一級、スペイン語一級（文科大臣賞）、ドイツ語一級、放送大学大学院修士号などの成果を得る。

アメリカで生徒への対応法を学ぶ為に研修（地銀の助成金）。最新の心理学に触れた。4都県での全発表、勤務校での教員への研修を英語で行う。現在も特別選抜クラスの授業を全て英語で行っている。「どうやって単語を覚えればいいですか？」という良くある質問に答える為、印欧祖語からの派生に基づく「生徒には見せたくない語源英単語集」を執筆中。完成間近。常日頃洋書の読破で様々な思考にふれているが、そうして得た発想の一つを生かして書いた論文がコロナ対策論文として最近入賞。賞品の牛肉に舌鼓をうっている。元英検面接委員